How Leaders Use Stories to Influence, Persuade and Inspire

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Date(s) - January 28th, 2021
11:00am - 1:00pm


Time:  11:00am – 1:00pm

Location:  ZOOM

Topic:  How Leaders Use Stories to Influence, Persuade and Inspire 

What if the right story inspired the right action from your team? What if the right story helped recruit that strategic hire? What if the right story helped close that big opportunity? What difference could that “right story” mean to you and your organization? Through a lively and insightful online program, Ira will have you “thinking deliberately” about how you identify and communicate your personal and business stories to your teams, partners, prospects, and customers. Learn how to turn your experiences into stories that engage, persuade, and inspire. Follow a practical and easy-to-implement framework taught around the world. You will use the Great Stories™ Framework to start developing your leadership story, sales story, or recruiting story to help grow your company.

Speaker: Ira Koretsky

It all began some 30 years ago, at a high school science fair. Ira Koretsky had presented his computer program on the heart and circulatory system. One by one, the prizes were announced…third…second…first place. After nearly 100 hours of programming evenings and weekends, he slumped his shoulders and thought to himself, “I lost.” Then…Ira heard the chairwoman announce, “We are awarding the grand prize to a young man who could sell me my own pair of shoes! Please come to the stage, Ira Koretsky.”  In hindsight, this event helped put him on the path for a career in communication.

OCILB: 2.0


Please contact Susie Perry at to register.  Zoom login will be e-mailed to registered attendees a few days prior to the event.

Program hosted by the MCA Affiliate Alliance