Virtual Education – Communicating in a Crisis

Somewhere within every organization, a crisis is waiting to happen. Maybe tomorrow, maybe next year or even in five years; you can’t be sure what the crisis will be or when it will strike. But you can be sure that a crisis will put your organization’s hard-earned image and reputation up for grabs. This timely session teaches attendees actionable keys to swaying internal and external perception during a negative event. Attendees will learn how to respond to questions briefly and directly, and learn how to control the flow of information in a crisis

• PLANNING FOR A CRISIS – Arm yourself with a reputation-saving crisis response framework.
• PROTECTING YOUR REPUTATION – Gain 10 battle-proven tips to survive any crisis and live another day.
• FILLING THE RESERVOIR OF GOODWILL – Understand how to win in the court of public opinion.
• CONTROLLING THE NEWS MEDIA – Buy your team time when the hard questions are asked.

• COMMUNICATING IN A CRISIS – Overcome the biggest mistake companies make in a crisis.

Speaker Bio:

 Anthony Huey

Anthony Huey, CSP®, is a highly rated international speaker who offers session attendees pragmatic communications tools, tips and techniques they can use immediately. Anthony has presented more than 3,500 paid communications workshops, seminars and speeches in his career, and was named a Certified Speaking Professional (CSP) by The National Speakers Association, an honor awarded to less than 12% of its speakers worldwide. Anthony’s 25-year career includes tenures as a news reporter and senior editor, crisis management specialist, media relations consultant and executive speech coach. He owns Reputation Management, LLC, one of the nation’s leading communications training and crisis consulting companies. His past client work includes a wide variety of advertising, public relations and communications initiatives for hundreds of trade associations, municipalities and companies, including Nike, Victoria’s Secret, Eli Lilly, Nationwide Insurance, The Kroger Company, Procter & Gamble, and many more. Anthony holds a bachelor’s degree in journalism from The Ohio State University

 Offered through MCAA Affiliate Alliance